December 14, 2022

Tesoro Viejo Wins 10 Nationals Silver Awards

The development team at Tesoro Viejo is excited to announce we have been honored with 10 Nationals Silver awards! Presented by the National Association of Home Builders (NAHB), The Nationals honor the industry’s best in new home sales and marketing across North America.

Silver Award winners in The Nationals are finalists for the Gold Awards to be announced January 31, 2023, at the International Builders Show in Las Vegas, Nevada.

Tesoro Viejo Brochure

“Our goal has always been to create something extraordinary in one of the most beautiful locations in the San Joaquin Valley. This national recognition, in such a broad range of categories, is a testament to the vision, hard work, and passion of so many who have helped Tesoro Viejo come alive,” said Bob McCaffrey, CEO of Tesoro Viejo Development. “Our team is proud to be recognized for our innovative marketing to promote this award-winning destination.”

Tesoro Viejo is a Nationals Silver award winner in the following categories:

  1. Best Graphic Continuity
  2. Best Brochure – Master Planned Community
  3. Best Print Ad – Single Ad
  4. Best Print Campaign – Series of Ads (2 or more)
  5. Best Radio Commercial/ Campaign
  6. Best Radio Commercial/Campaign – Raise Your Expectations
  7. Best Digital Marketing Campaign
  8. Best Overall Advertising Campaign
  9. Best Community Amenity
  10. Best Master Planned Community of the Year

A master-planned community highlighting nine residential villages settled in the scenic hills of Madera County, California, Tesoro Viejo was recognized by the achievement of 10 Nationals Silver awards. The thoughtfully designed community captures the essence of the surrounding landscape, enhancing the natural beauty with about 400 acres of preserved natural open space, recreational areas, parks, and trails. Located at the foot of Little Table Mountain, Tesoro Viejo provides panoramic views of over 1,600 acres of rolling hills and vistas courtesy of the Sierra Nevada Mountains that regularly captivate Tesoro Viejo residents.

Tesoro Viejo Billboard

Inspired by small towns with a main street, Tesoro Viejo delivers connected living with the Town Center that showcases our Welcome Center, Madera County Fire Station No. 7, Sheriff Substation, Camarena Health and Wellness Center, along with AXIS Coffee Bar + Eatery.

Providing a good education close at hand, children can walk or bike to the on-site Hillside Elementary. Other noteworthy community amenities include a variety of neighborhood parks programmed for all ages to enjoy, an Amphitheater, and over 14 miles of community trails.

Tesoro Viejo Email Communications

Join the Tesoro Viejo team in celebrating 10 Nationals Silver awards, come see us today! To find out more about why we were nominated for Best Community Amenity for our Ranch House and Best Master Planned Community of the Year, make an appointment to visit in person.  You’ll see what Tesoro Viejo is winning with home buyers as well as the Nationals judges! To tour the award-winning community and its collection of new homes from KB Home, DeYoung Properties, and McCaffrey Homes, visit us at Highway 41 and Avenue 15/Tesoro Viejo Blvd.

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